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Social Media … The Marketing Campaign is Dead
By Sue Cash, Analytics & Insights Manager, Resonate Solutions Having spent the first 10 years of my career working in Direct Marketing, I am well versed in the idea of marketing as a campaign. The...
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What’s the Secret to Customer-Centric Success?
Ginger Conlon, Editorial Director, 1to1 Media When it comes to using customer centricity to improve business performance, there is no one secret formula for success. Customers, companies, and the...
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